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ASPCA® ShopKind™: A New Way to Connect with Consumers

Sep 15, 2026

Tuesday September 15, 2026 @1pm ET

This year, as part of their work to support farms raising animals with the highest welfare standards, the ASPCA launched a new tool to connect consumers with farms and retailers offering certified, outdoor or pasture-raised meat, eggs and dairy. Learn and ask about the certifications that are accepted in ASPCA ShopKind, get a guided tour of the tool and find out more about the ASPCA’s goal of building market opportunities for more humane farmers. 


Presenters: Nancy Roulston, Senior Director of Corporate Policy & Animal Science, Farm & Industry Engagement at the ASPCA and Maddie Cleland, Senior Manager of Corporate Campaigns, Farm & Industry Engagement at the ASPCA



Register: https://us06web.zoom.us/webinar/register/WN_nSRYPm23TY-715blGMO0Mw#/registration


https://www.foodanimalconcernstrust.org/webinar-archive/aspcashopkindanewwaytoconnectwithcustomers

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